--- title: Coaching, Sales, and the Science of Storytelling description: Download our eBook Coaching, Sales, and the Science of Storytelling image: https://www.thirty30.com/hubfs/Story%20Telling.png --- Coaching, Sales, and the Science of Storytelling [![thirty30](https://www.thirty30.com/hubfs/thirty30-logo-final-RGB-REV.png)](https://www.thirty30.com/) - [WHY THIRTY30](http://www.icoachfirst.com/why-thirty30) - [OUR SOLUTION](https://www.thirty30.com/our-solution) - [RESOURCES](https://www.thirty30.com/resources) - [ABOUT US](http://www.icoachfirst.com/about) [client login](https://online.icoachfirst.com/TalentFirst/MemberPages/Login.aspx) [![New call-to-action](https://no-cache.hubspot.com/cta/default/7074564/81a020b3-11bd-46ec-86a1-126d42df700b.png)](https://cta-redirect.hubspot.com/cta/redirect/7074564/81a020b3-11bd-46ec-86a1-126d42df700b) # Resources Mission to modernize performance management - ###### [NEWS & EVENTS Read News & Events](https://www.thirty30.com/news-and-events) - ###### [EBOOKS Infographics & More](https://www.thirty30.com/resources?contentsplit=type) - ###### [CASE STUDIES About Our Work](https://www.thirty30.com/resources/topic/case-studies) - ###### [webinars See Our Webinars](https://www.thirty30.com/resources/topic/webinars) - ###### [blog View Our Blog](https://www.thirty30.com/blog) - ###### [Videos Watch our Videos](https://www.thirty30.com/videos) # Coaching, Sales, and the Science of Storytelling Posted by [Thirty30](https://www.thirty30.com/resources/author/thirty30) on Mar 31, 2020 8:39:20 AM - [Tweet](https://twitter.com/share) ![Story Telling](https://www.thirty30.com/hs-fs/hubfs/Story%20Telling.png?width=300&name=Story%20Telling.png) In sales we make buying decisions with our emotions, and then use logic and facts to justify those decisions. That’s why stories and analogies are essential components of any selling process.  Stories help us engage with our prospects more effectively and put them into the right frame of mind to hear what we have to say. In our new informative eBook, “Coaching, Sales, and the Science of Storytelling,” you will learn: - Why stories work - The brain science behind storytelling - Qualities of a good story - Coaching through storytelling Topics: [ebook](https://www.thirty30.com/resources/tag/ebook) [![icoachfirst](https://www.thirty30.com/hubfs/thirty30-logo-final-RGB-REV.png)](https://www.thirty30.com/) Let us help you grow your investment in people. - - - - ###### QUICK LINKS - [Why Thirty30](https://www.thirty30.com/why-thirty30) - [Our Solution](https://www.thirty30.com/our-solution) - [Customers](https://www.thirty30.com/customers) - [Resources](https://www.thirty30.com/resources) - [About Us](https://www.thirty30.com/about) - [Privacy Policy](https://www.thirty30.com/privacy-policy) ###### CORPORATE OFFICE 1011 Rt. 22 West Suite: 201 Bridgewater, NJ 08807 [Get Directions](https://www.google.co.in/maps/place/Talent+First/@40.5818051,-74.6060934,17z/data=!4m5!3m4!1s0x89c3955cd94f6699:0x2de6087e6b13a356!8m2!3d40.5818051!4d-74.6038994?hl=en) [908-725-2500](tel:9087252500) 908-725-2599 - ###### EMAIL [info@Thirty30.com](mailto:info@Thirty30.com) - ###### SUPPORT [support@Thirty30.com](mailto:support@Thirty30.com) - ###### SALES [sales@Thirty30.com](mailto:sales@Thirty30.com) © 2020 Thirty30. All Rights Reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/851442304/?guid=ON&script=0)